Flagship Partner
Prebiotic Soda
Living Things
Sparkling prebiotic soda formulated with live cultures and naturally low sugar positioning for modern beverage sets.
Visit BrandWinning UK + EU Distribution
We win distribution for better-for-you and functional brands.
From prebiotic soda to personalized vitamins and functional mushroom formulas, we combine brilliant terms with a proprietary network to secure better placements, faster rotation, and stronger repeat velocity across the UK and Europe.
- Brilliant terms with transparent commercial structure
- Proprietary UK and European buyer/distributor network access
- Ambient and chilled execution from first PO to replenishment
Portfolio
A broad portfolio, anchored by three flagship brands.
We distribute additional functional beverage, supplement, and mushroom products across our network. These three are the current flagship focus.
Flagship Partner
Personalized Vitamins
Vitl
Subscription-led daily vitamin packs and targeted nootropic support, built for measurable compliance and retention.
Visit Brand
Flagship Partner
Functional Mushrooms
Everystate
Organic lion's mane and reishi based formulas positioned for focus, resilience, and everyday cognitive performance.
Visit BrandAdditional partner brands available by channel and territory.
Flagship Spotlight
Fit each product line to the highest-performing nodes in our proprietary network.
Prebiotic Beverage
Living Things
Living Things performs best when our network prioritizes convenience, natural grocery, and campus doors with high beverage trial velocity.
- 2 billion live cultures claim gives premium shelf authority
- Network-led placement improves promo efficiency and turns
- Commercial terms stay competitive while protecting margin
Capabilities
Built to win distribution for better-for-you and functional food brands.
Commercial Terms Engine
Margin-aware pricing models and incentive structures designed to win placement without sacrificing long-term contribution.
Proprietary Network Routing
Door-level channel mapping that routes each SKU through the highest-yield buyers, distributors, and reorder cohorts.
Demand + Replenishment Control
Velocity-led replenishment models reduce out-of-stocks and keep terms performance strong during promotions and seasonality.
Compliance + QA Assurance
Lot traceability, freshness controls, and retailer-grade documentation across grocery, wellness, and wholesale channels.
Coverage
Regional depth with national expansion discipline.
We build density in our UK home market first, then expand through proven European nodes with disciplined fill-rate control and field-level execution.
United Kingdom (Home Market)
Lead time: 24-72 hours
Ireland + Benelux
Lead time: 2-4 business days
DACH + Nordics
Lead time: 3-5 business days
Process
How we move from onboarding to repeat velocity with brilliant terms and proprietary access.
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01. Commercial Fit Review
Validate margin profile, claims architecture, storage needs, and terms flexibility before launch.
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02. Terms Architecture
Set pricing bands, case packs, and incentive structure aligned to retailer economics and repeat potential.
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03. Network Activation
Route the brand into priority buyers, distributor paths, and in-store education programs inside our proprietary network.
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04. Weekly Operating Cadence
Review OTIF, fill-rate risk, promo sell-through, and term performance with corrective actions.
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05. Scale Decision Gates
Expand regions when repeat rate, contribution margin, and term quality all clear threshold targets.
Team
The operators behind our network, terms engine, and brand growth.
Illustrative team profiles representing the cross-functional group that runs sourcing, brand building, and distribution execution.
Jonathan
Senior Brand Scout
Tracks early-stage functional beverage and supplements founders across the UK and Ireland before mainstream retail breakout.
Max
Lead Brand Builder
Converts high-potential SKUs into market-ready launches with channel fit, packaging strategy, and commercial storytelling.
Sofia
Category Intelligence Director
Models category shifts and buyer appetite to prioritize products with the strongest margin and repeat profile.
Theo
Commercial Terms Lead
Designs term structures that maintain brand economics while improving uptake with key retail and wholesale partners.
Emilia
Buyer Partnerships Manager
Manages direct buyer relationships across natural grocery, premium convenience, pharmacy, and wellness specialist channels.
Lewis
Omnichannel Activation Manager
Aligns in-store promotion, ecommerce campaigns, and field execution so brands scale without fragmented demand.
Nora
Supply and Replenishment Planner
Balances forecast risk, stock cover, and lead times to protect fill-rate performance during promotional windows.
Kai
Merchandising and POS Lead
Builds shelf strategy, visibility assets, and educational touch points that lift trial and category conversion.
Priya
Compliance and QA Manager
Oversees lot traceability, claims documentation, and retailer quality standards across UK and EU operations.
Henrik
Nordic Expansion Manager
Coordinates go-to-market sequencing for Nordic doors with local distributor alignment and language-ready trade materials.
Elodie
Community and Sampling Strategist
Designs targeted sampling and creator programs that accelerate first purchase and shorten repeat purchase cycles.
Omar
Data and Performance Analyst
Tracks door-level performance, term efficiency, and promo impact to guide weekly operating decisions.
Contact
Start a terms and network conversation.
Tell us your channel focus and target UK or European regions. We will respond with commercial terms, network fit, and a rollout recommendation.
Email: partnerships@functionalfoods.co